Traditionally, the pathway to developing a successful enterprise is thought to involve, at the very outset, feasibility research and a solid business plan. Until recently, conventional post-secondary and community-based business programs invariably took this approach. Many still do. A business plan is still a requirement if one is approaching a bank for financing. We have all heard the adage: ‘fail to plan, and plan to fail’.

An alternative approach to business start-up has emerged. Inspired by the ‘lean manufacturing’ approach introduced in Japan by Toyota in the 1990’s, ‘Lean Start-Up’ is an approach that ‘favours experimentation over elaborate planning, customer feedback over intuition, and iterativ